The Key to Success Lies in What You Use And How You Use It

It’s not just about learning a technique. It’s about learning with the right products.

The Key to Success Lies in What You Use And How You Use It

It’s not just about learning a technique. It’s about learning with the right products.

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Permanent straightening

Permanent straightening

Regular price $380.00 CAD
Regular price $350.00 CAD Sale price $380.00 CAD
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i’ts a revolutionary treatment that gives you smooth, manageable, and frizz-free hair for a long time. Using an advanced chemical process, it breaks and restructures the internal bonds of your hair, resulting in a sleek, shiny, and soft finish.

It’s especially effective for reducing volume and waves, leaving your hair with a natural, silky look. The results are fully straight at the roots, but as your hair grows, new growth will maintain its natural shape, so touch-ups may be needed.

Recommended mainly for virgin hair, this powerful treatment requires a professional to ensure the health of your hair. It’s perfect if you want a long-lasting, easy-to maintain hairstyle that keeps you looking polished every day.

Why choose permanent straightening?
It simplifies your routine, eliminates frizz, and gives you a beautiful, natural look that lasts—always performed safely at a specialized salon with proper aftercare.

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THOUSANDS OF CERTIFIED WOMEN

Genuine Reviews

I had no idea where to start, but this course taught me everything. Now I have my first clients and work from home without depending on anyone.

Emily

What I loved the most was learning how to charge and truly value my services.

Gabriela

I thought it would be hard, but it was super hands-on. We practiced on real models, I felt confident, and now I’m setting up my own salon.

Sophie

Thanks to the course, I was able to leave a job I didn’t like. Now I offer hair treatments and sell Authentic Magic products to my clients.

Charlotte

I signed up scared because I had no experience, but the support was amazing. They explain everything step by step, and the kit is super complete.

Estefania Ramos

Because a hair service is only successful if the results are.

In our keratin and hair treatment courses, you won’t just learn step-by-step how to apply like a pro—you’ll be using proven, high-performance products that deliver real transformation from the very first application.

Because a hair service is only successful if the results are.

And to achieve that, you need two things: the right knowledge and the right products.

Our courses give you both.


You’ll train with premium keratins and real professional treatments—exactly what hundreds of stylists are already using to build their careers and achieve financial freedom. Plus, you’ll receive a professional certificate that gives your clients trust and confidence.

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